Last week, Apple had consumers
feverishly waiting for the new generation iPhone to be revealed to the masses.
And for the first time, Apple released
two iPhones at once. One is called the iPhone 5C and is just $100 on contract, a
perfect phone for those on a budget or young children who will also be
attracted to the jolly rancher-esque colors its available in.
The other is the more expected of the
pair, the iPhone 5S. Somewhat of a re-up of last year’s ever popular iPhone 5, which
sold 55 million units. The iPhone 5S boasts a
speedier processor and a slew of camera improvements. Which include a
better light sensor, a more life-like flash, the ability for slow motion video,
and live video zoom.
Even for those not into photography, the
new iPhone has something for them as well. There has been an entire overhaul of
the OS, in an attempt end the redundancy of a system that has seen little
change since its inception in 2007.
Perhaps the most surprising change in
Apples flagship device is the finger print scanner. A welcomed change from the
monotonous passcode route and the infamous “slide to unlock” feature.To unlock
it now, all you’ve got to do is push your finger onto the home button, which
will then scan you finger and unlock your phone. A novel feature that will no
longer leave people scratching their head when trying to remember that pesky
passcode. The last and possibly most noticeable update is that the iPhone now
comes in a gold hue.
But the question is, is iPhone still the
gold standard when it comes to mobile devices? Or are they now playing catch up
to other platforms?
Their stock prices are a direct
reflection of this, as it is currently $463.50, and just a year ago it was
$700.00.
The idea of a budget device is nothing
new to the Cupertino tech giant. The iPod which debuted in 2001 offered a
cheaper model, which is now called the Nano. A more affordable version of their
laptop was available too, the Macbook. Yet it took them six years to release a
price conscience iPhone. In the tech world, six year is a very long time.
Other companies such as Samsung, LG and
Huawei have been releasing cheaper versions of their top tier devices for
years, usually aimed for the enormous domestic Chinese market, and billions of
other people in other countries have been waiting to get their hand on a
technology that still seems so intangible.
It has taken Apple awhile to see what
potential a country like China can hold. For instance, Reuters reported that
back in March, 1.5 billion people in China had cell phones, and 280 million of
those people were Smartphone users. Here in America, there are just 254 million
cell phones all together.
Aside from the obvious competition
between companies, bringing this type of technology into burgeoning markets
benefits the world. It will lessen the economic inequality that doesn’t include
billions of people from accessing such important and large amounts of
information.
On the other hand, it has become another
option in markets that have already been established, such as in America, where
people who don’t feel like (or cant) spend that extra few hundred bucks to have
the same phone as everyone else.
Jennifer Horowitz, the mother of an
18-year-old who has just started college has been delighted by the fact that
Apple is finally paying attention to those that can’t afford such expensive
devices.
“I’ve got a kid who just started college
and another in High School, and for the price of one expensive iPhone, I can
get two of the cheaper ones now. You know, with tuition being as high as it is,
every dollar helps,” mentioned Horowitz.
Some people believe that Apple is just a
little too late when it comes to releasing the iPhone 5C.
“It’s almost like they’re running out of
ideas for things to do,” said Andrew Gross, a student at St. John’s. “I want an
iPhone because it’s a status symbol; if I had the iPhone 5C people would know
that I had the cheap one and not the expensive one. So I’m definitely just
gonna get the iPhone 5S instead, there’s nothing better than Apple because it’s
so cool.”
Those who aren’t iPhone fans at all have
a totally different view when it comes to the iPhone’s newfound territory, or
lack thereof.
After all, you can put lipstick on a
pig.
“I had the first three iPhones and I
loved them, until one day the new one came out and I got tired of how it
looked, it hadn’t changed much,” said Candace Christine, a senior at Baruch
College.
She thought that it was time for a
change and decided to get an android handset, and has not looked back.
“It’s more customizable ,I can put icons
wherever I want, and if I want a giant clock on the home screen, than that’s
what I get,” she exclaimed.
It’s hard to deny the foot print that
Apple has left in the mobile computing world, though some wonder if they have
strayed from their innovative and groundbreaking ideas. Perhaps Apple just
isn’t built to innovate forever; many other companies come to this point as
well.
Companies rise to
relevance, dominate for a period of time, then fade into the scenery, after all
it's the cycle of capitalism and it happens every day.
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