What was once one of the world’s most influential
and forward thinking companies is no longer a force to be reckoned with.
It is now just a wreck, a far cry from
its glory days in 2008 when you couldn’t take a step without bumping into somebody
that had their eyes glued to their blackberry screen.
The company, now legally known as
Blackberry changed its name this past January.
The Company adopted to the
name of its revolutionary BlackBerry Smartphone to coincide with the launch of
its new mobile computing platform, BlackBerry 10. The move consolidates the
company’s brand into a single cohesive global presence.
However the presence of
Blackberry hasn’t really been felt in a very long time, Back in 2009,the Smartphone
company was sitting pretty with a stock price of $83.02, and it currently sits
at $8.03.
Its stock prices are a
true testament that other companies and platforms can always come and recapture
territory that were thought to be off limits. With companies like Apple and
Google finally putting their hands in the Smartphone business and strived to
make advancements, it was clear that Blackberry wasn’t.
Blackberry could have
stayed on top or at least in the top tier if they listened to the needs of the
people, instead of the voices in their heads and the people in those giant
corner offices.
As other companies made
their phones more usable, thinner, and bigger screens, Blackberry stayed in the
lane of Business phones and refused to budge.
They were given ample
warnings as well. The first
iPhone was released on June 29, 2007 for a whopping $599. It wasn’t until a
year and a half later that Apple would release a second, more affordable
version, which would of course sell better. During this time Blackberry could
have developed a newer device or at least target a different audience to
increase sales.
However, Blackberry
didn’t release a touch phone until March 2013.
This phone, called
the Z10 produced horrible sales for the company, which is mostly what they
attribute the expected $1 billion net operating loss in Q2 of 2014.And for the
first time, the consumers aren’t the only ones being affect. As Blackberry
looks to cut nearly 40% of their global employees, adding up to about 4,500
people being laid off.
CEO Thorsten Heins said
in a statement that "We are very disappointed with our operational
and financial results this quarter and have announced a series of major changes
to address the competitive hardware environment and our cost structure."
Canadian investment company Fairfax put
in a $4.7 billion buyout offer earlier this week. It
is likely that Blackberry will agree to the deal, making the phones only
available to the enterprise market.
Blackberry may have
lost touch in the Smartphone world but some hate the idea of touch phones.
Audre Canon, a
sophomore at St.Francis College hates even thinking about having to use a touch
phone.
Holding out his
hands, he says “Look at these fingers, can you imagine typing on a touch screen
with these fat things?”
“If I have to get a
iPhone I’ll be able to type a word with one press from these huge thumbs” said
Canon.
Others are a bit more
excited that the future of Blackberry isn’t so bright.
Ariana Turkson, a St.
John’s student thinks it’s about time the company reaped what they sew.
“Absence makes the
heart grow fonder right? Maybe if I stop seeing those archaic phones I wont
hate them as much as I do now. They can’t seem to do anything right”
This statement holds
true to even last week. On September 22 BBM was supposed to come to iOS and
Android devices. BBM, which stands for Blackberry Messenger is a messaging
platform made exclusive to Blackberry Handsets until recent. At the tail end of
June it was announced by Blackberry that the company would make BBM available
to everyone by summer’s end.
Apparently someone
took this time frame very literal as September 22 was the official first day of
fall. BBM, which was suppose to be the world’s first true cross platform messaging
system never even came to fruition. Due to sudden complications, the release
was delayed. This announcement of course was made on the day it was suppose to
release.
As Blackberry
continues to go down the wrong path, many hope that the once dominant company
will find its way.